NEWSROOM

Northfold Cartography · voice 0.91

Upload brief or generate one

MD, DOC, URL or paste from clipboard

Prompt

Describe the angle, audience and any anti-patterns.

≈ 00:36 runtime · 0 seat-days autopilot · on

view

post everywhere,
rank everywhere,
in

one click.

one voice.

one brief.

one queue.

one click.

280+ brand presets for camera-grade SMM and high-intent SEO — or write a prompt and let Shagl compile 9 variants, a pillar article, and a schedule that publishes itself.

01 · Add brief

Drop a paragraph, a URL, or last week's Slack thread.

02 · Choose preset

280+ brand recipes — from minimalism to marketing-studio.

03 · Ship the feed

Nine channels queued, one pillar indexing in under 12 min.

+312

Shipping for Northfold Cartography, Halcyon Batteries, Bureau Kastens and 46 other teams.

+37.4% reach / qtr 11 min median to indexed 0 calendar meetings

◎LinkedIn · 4.2k avg impressions ◎X / Twitter · 6.8× retweet lift ◎Instagram Reels · 37.1% reach gain ◎Threads · indexed in 11 min ◎TikTok · 8-sec hook compiler ◎Reddit · mod-safe tone ◎Bluesky · auto cross-post ◎SEO pillar · 1,812 avg words ◎Alt-text · WCAG AA

03 — SEO

ranks
before
monday stand-up.

Every pillar ships with JSON-LD schema, sitemap ping, and internal link stitching. Median time to indexed: 11 min 42 sec. Median time to top-3: 48–72 hours for mid-intent.

indexed

11m

avg words

1,812

DR avg

│

northfold.press · pillar · indexed 11m ago pos 1

How commuters are renaming winter rivers — 2026 atlas

A field-note on how the Northfold team replaced explorer-era naming with the 1,482 commuters who actually cross the ice…

wiki-atlas.org pos 2 · ↓1

River naming conventions — historical overview

medium.com / @atlas-notes pos 3 · ↓1

Winter cartography: 14 lessons from northern fieldwork

position · last 14 days

3 → 1

04 — Workflow

brief to
backlink in
36 hours.

You describe it once. Shagl drafts a week of variants, schedules them at the exact windows your audience reads, and writes the pillar article that makes everything compound.

01 · brief 00:00:08

Brief in a single breath

$ shagl init --brief
+ thesis extracted
+ audience: infra planners
+ anti-tone: heroic

02 · compile 00:02:41

9 drafts, one voice

LinkedInready
X thread · 6ready
Reels captionready
Pillar · 1,812wready
voice match0.914

03 · schedule auto · smart

Calendar, not queue

tue 09:14 · thu 20:07 · re-rank on engagement

04 · index live

SEO indexes itself

intentwinter atlas

indexed11m 42s

position3 → 1

CTR4.7% → 9.1%

05 — Originals NEW

shipped
last week.

A public wall of real posts and pillars Shagl shipped in the last 7 days — with the exact prompt, the preset, and the measured outcome. Nothing staged.

LinkedIn 4.2k

winter atlas · founder note

Northfold · Tue 09:14 · voice 0.91

SEO pillar pos 1

battery-grade cobalt · Q2 guide

Halcyon · 1,812 words · indexed 11m

Reels 71% completion

ice-fisher portrait · 6s

Northfold · Thu 20:07

X thread 6.8×

bureau kastens · memo → 7 posts

Bureau Kastens · Wed 11:32

TikTok hook trending

commuter cartographer · 8s hook

Northfold · Fri 17:42

Threads indexed 11m

field-note · ice transit

Northfold · Sat 08:21

06 — Pricing

pay per
shipped feed.

No seats. No credits that vanish. Just the channels Shagl actually publishes to — billed monthly. Launch offer: −55% on annual for the first 14 days.

SOLO DESK

3 feeds

$147

/ mo

3 feeds · ~47 posts / mo
SEO pillar · 1 / week
Voice fingerprint · 24 samples
1 approver

Start solo

NEWSROOM

71% of teams

$428

/ mo · annual

$497 monthly · first month prorated

All 9 feeds · unlimited
SEO pillars · 3 / week
Backlink outreach · 40 / mo
Multi-brand workspaces
6 approvers
Looker + Notion sync
Alt-text WCAG AA
Priority publishing

Deploy the newsroom

ATLAS · ENTERPRISE

Private cloud · custom voice models · editor-in-residence

SSO · SCIM · data residency · on-prem

Talk to an editor

07 — Quiet results

Nadia Öztürk

Head of Brand · Halcyon Batteries · Istanbul + Porto

demo requests · +312 / qtr CAC · -41.7%

08 — Questions we get a lot

if you've been
burned by an AI
content tool —
start here.

Will it hallucinate and post something we'd have to apologise for?

Every generated asset is matched against your voice fingerprint, a pinned fact-sheet, and a red-flag moderation pass. Anything below 0.85 confidence is held for a human approver by default. On Newsroom, you get a real editor-in-residence for the first two weeks.

What happens when a model you rely on changes overnight?

Shagl is model-agnostic. We route each task (short-form, long-form, ranking, review) to whichever frontier model is performing best that week with a frozen fallback. You don't feel API migrations — we do, and we log the diffs.

Does Shagl touch analytics or ad accounts?

Read-only. We ingest performance signals to re-rank the queue; we never write to GA4, Mixpanel, or ad accounts. On Atlas you can route everything through your private VPC with tokenised signals.

How long before we see SEO movement?

Median across 312 shipped pillars: indexed in 11 min 42 sec, measurable position change within 48–72 hours for mid-intent. High-competition intent is a 3–5 week compounding game and we set that expectation on your first call.

Can we export everything and walk away?

One button. MDX + JSON metadata for every post, every draft, every pillar. Your voice fingerprint is yours — portable file, no export fee.

09 — Start

ship the
calendar that
writes itself.

Onboarding is 38 minutes. Your first week of drafts appears before the call ends; the first pillar indexes before the next stand-up.

post everywhere ◎ rank everywhere ◎ in one click ◎ retire the brief ◎

post everywhere, rank everywhere, in one click. one voice. one brief. one queue. one click.

280+ presets.one queue.

ranksbeforemonday stand-up.

brief tobacklink in36 hours.

Brief in a single breath

9 drafts, one voice

Calendar, not queue

SEO indexes itself

shippedlast week.

pay pershipped feed.

if you've beenburned by an AIcontent tool —start here.

ship the calendar that writes itself.